Here is something I hadn't ever pondered: the tradeoff between usability anduser experience:
Freeways are usable, since they take you from A to B in the mosteffortless way. But they are also utterly boring. A twisting mountain road onthe other hand is exiting. But far from usable.
According to Baekdal, weend up with mediocrity if we try to balance usability and user-experience. It'slike trying to turn a mountain road into a freeway.